The New Content Strategy for FutureChallenges

The new content strategy strengthens the main focus of FutureChallenges: to rise awareness and to better understand the interdependencies of various megatrends. The “Local Views” (= blogposts by the international FC_org blogger team) are an important feature within this strategy. While on the previous platform – which was indeed a pure blogging platform – the posts were the one and only content available – on the new platform they are one format among various others. All of them circle around so-called lead articles which focus on our main topics. They present the core of what we call a content package. Around these lead articles are various add-ons such as videos, studies or links providing additional content referring to it.

However, the most important add-on are the “Local Views” that recount regional perspectives of what has been discussed in the lead articles. These can be personal stories about/from local people, local initiatives dealing with the topic.

If you want to learn more about our new editorial concept click here to see a very short presentation. It has been part of a webinar with our regional editors.

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